AI手机大战,OPPO、小米接入谷歌大模型
作者:李星 · 2024-08-12 10:24:58 阅读数 623
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近日OPPO刘作虎先生在社交平台上宣布,OPPO手机将接入谷歌AI大模型Gemini。刘作虎先生表示,OPPO与谷歌的密切合作取得了令人难以置信的AI成果,OPPO致力于...

近日OPPO刘作虎先生在社交平台上宣布,OPPO手机将接入谷歌AI大模型Gemini。刘作虎先生表示,OPPO与谷歌的密切合作取得了令人难以置信的AI成果,OPPO致力于让每个人都能拥有AI手机,正在不懈努力地实现这一目标。



OPPO手机通过Gemini 1.5 Pro 加强了 Al 录音摘要功能。OPPO 团队还基于 Gemini 1.5 Flash 开发了 AI 工具箱中的一些功能,集成在 ColorOS 智能侧边栏中,方便用户调用。


此前OPPO计划今年出货5000万部AI手机,在年内为约5000万全球用户提供搭载生成式AI功能,包括即将重返国际市场的Find X系列。


不过能搭载谷歌AI大模型Gemini的OPPO手机是海外发售的产品,针对中国大陆的用户,OPPO表示将搭载自研的AI大模型,更好地适应国内用户的使用习惯和需求。


在Google开发者大会上,谷歌正式推出全新的Gemini 1.5 Flash AI大模型,这是谷歌迄今为止最快、最经济的模型,适合处理高容量任务。Gemini 1.5 Flash擅长摘要制作、聊天应用、提供图说和视频字幕以及从长篇文件和表格中提取数据等任务。该模型是通过Gemini 1.5 Pro的训练过程进行提取得到的,即把大模型中的核心知识和技能转移到这个较小但更高效的模型上。


作为对标OpenAI的王牌产品,Gemini 1.5 flash有200万个tokens的上下文长度,Gemini 1.5flash的数据读写速度远超现有技术,能够满足苛刻的数据处理需求。


经过测试,其优秀的实操表现也展现了它卓越的数据读取、分析与推理能力,包括长文档以及数个小时的长视频。跨模态的长上下文检索任务中,其仍然展现出了优异的表现。


根据8月2日Google官网的数据计算,Gemini 1.5 Flash 模型费用输入费用比此前降低 78.6%,输出费用比此前降低 71%。谷歌近日发文宣称,他们对Gemini 1.5 flash模型进行了改进。从今年8月12号开始,输入tokens价格降低约85%,输出tokens价格降低约80%。更新后的定价为:0.075美元(约合人民币0.53元)/百万个输入tokens。0.3美元(约合人民币2.13元)/百万个输出tokens。


事实上除OPPO外,小米雷军先生不久前也在社交平台上宣布,小米旗舰设备国际版将接入谷歌AI大模型Google Gemini。与OPPO类似,小米在中国大陆采用的也是小米小爱同学,支持自然问答、图片编辑、车外唤醒防御等,覆盖核心品类设备。


今年上半年,市场上频现“开启移动AI新时代”“All in AI”“正式进入AI手机时代”等声音,AI即将颠覆手机行业的观点已逐渐成为业内共识。目前市场上已经上市的AI手机主要包括三星S24Ultra、荣耀Magic6Pro、OPPO Find X7Ultra、vivo X100Pro、魅族21Pro、一加Ace3V等几款。


不过真正在终端市场引起对AI手机的关注的品牌与机型几乎没有,也就是说消费者对于所谓的AI手机基本上还是无感。


旭日大数据李星认为,如果AI人工智能不能在端侧推出真正为市场所接受的暴款应用,真正改变智能手机的用户使用习惯,在AI功能上增强用户粘性,AI手机很可能会成为一个无所谓的营销名词,最终被市场所遗忘。



Recently, Mr. Liu Zuohu of OPPO announced on social platforms that OPPO mobile phones will be connected to Google's AI model Gemini. Mr. Liu Zuohu said that OPPO's close cooperation with Google has achieved incredible AI results, and OPPO is committed to making AI mobile phones accessible to everyone and is working tirelessly to achieve this goal.


The Oppo phone has enhanced the Al recording summary feature with the Gemini 1.5 Pro. The OPPO team has also developed some of the features in the AI toolbox based on Gemini 1.5 Flash, which are integrated into the ColorOS smart sidebar for easy access by users.


Previously, OPPO planned to ship 50 million AI phones this year, and provide generative AI capabilities to about 50 million global users by the end of the year, including the Find X series, which is about to return to the international market.


However, OPPO mobile phones that can be equipped with Google's AI large model Gemini are products sold overseas, and for users in Chinese mainland, OPPO said that it will be equipped with a self-developed AI large model to better adapt to the usage habits and needs of domestic users.


At the Google Developer Conference, Google officially unveiled the new Gemini 1.5 Flash AI model, which is Google's fastest and most cost-effective model to date, suitable for high-volume tasks. Gemini 1.5 Flash excels at tasks such as summarizing, chatting apps, providing captions and video captions, and extracting data from long-form documents and tables. The model was extracted through the training process of Gemini 1.5 Pro, that is, the core knowledge and skills from the large model were transferred to this smaller but more efficient model.


As the ace product of OpenAI, Gemini 1.5 flash has a context length of 2 million tokens, and the data read and write speed of Gemini 1.5 flash far exceeds that of existing technology, which can meet the demanding data processing needs.


It has been tested to demonstrate its excellent ability to read, analyze, and reason about data, including long documents and hours of long videos. In the cross-modal long context retrieval task, it still shows excellent performance.


According to the data on Google's official website on August 2, the input cost of Gemini 1.5 Flash  model is 78.6% lower than before, and the output fee is 71% lower than before. Google recently announced that they have improved the Gemini 1.5 flash model. Starting from August 12 this year, the price of input tokens will be reduced by about 85%, and the price of output tokens will be reduced by about 80%. The updated pricing is: $0.075 (about RMB 0.53) / million input tokens. 0.3 US dollars (about 2.13 yuan) / million output tokens.


In fact, in addition to OPPO, Mr. Lei Jun of Xiaomi also announced on social platforms not long ago that the international version of Xiaomi's flagship device will be connected to Google's AI large model Google Gemini. Similar to OPPO, Xiaomi also adopts Xiaomi Xiaoai in Chinese mainland, supporting natural Q&A, picture editing, wake-up defense outside the car, etc., covering core category devices.


In the first half of this year, voices such as "opening a new era of mobile AI", "All in AI" and "officially entering the era of AI mobile phones" appeared frequently in the market, and the view that AI is about to subvert the mobile phone industry has gradually become the consensus of the industry. At present, the AI mobile phones that have been listed on the market mainly include Samsung S24 Ultra, Honor Magic6Pro, OPPO Find X7 Ultra, vivo X100Pro, Meizu 21Pro, onePlus Ace3V and several others.


However, there are almost no brands and models that have really attracted the attention of AI mobile phones in the terminal market, which means that consumers are basically indifferent to the so-called AI mobile phones.


Li Xing of Sunrise Big Data believes that if AI artificial intelligence cannot launch a truly market-accepted explosive application on the end side, truly change the user habits of smart phones, and enhance user stickiness in AI functions, AI mobile phones are likely to become an indifferent marketing term and eventually forgotten by the market.

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